Ep.11 - Capitalizing On Your Origin Story
Don’t put limitations on your dreams.
Growing a company or research program can be a stressful and risky endeavor. Anchoring your long-term scientific vision with a positive emotion will keep you motivated as you work towards your goals, and will help you craft a compelling story that will inspire others to support you on your journey.
00:32 Introduction
Your hosts Nick and Damien from Experimental Designs Consulting open the episode with a reminder of the power of storytelling to make emotional connections and inspire others to invest in your ideas.
03:15 What’s the story?
How do you persuade people to invest in a vision that doesn’t yet exist? It’s tempting to lead these discussions with metrics and analyses that focus on minimizing risk, but Damien and Nick discuss an alternative approach that’s anchored by your excitement and passion for your scientific story.
13:21 What’s past is prologue
You’re a scientist for a reason, and that personal origin story is a great place to start. Think about what first inspired you to choose your research topic, and then to keep working on it for so many years. You can then use that positive emotion as your anchor and your motivation to keep writing the rest of your story.
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